After building and selling four successful businesses together, Jodi and Jeremy Vos knew exactly what they were looking for in their next venture. They wanted a proven system, meaningful work, and the freedom to focus on what they do best—helping other business owners succeed. That search led them to Exit Factor.

As owners of their Exit Factor franchise, Jodi and Jeremy now guide business owners through the process of increasing business value and preparing for a successful exit. Their story offers valuable insight for anyone considering a business consulting franchise opportunity.

Why Experienced Entrepreneurs Choose Exit Factor

When Jodi and Jeremy began exploring franchise opportunities, they weren’t starting from scratch. They had decades of experience buying, building, and selling companies—both good experiences and challenging ones. This perspective made them particularly discerning when evaluating their next move.

“We were looking for a business or an opportunity where we didn’t have to do the zero to one,” Jeremy explains. “We didn’t have to build from zero… we could step into a process that was already available, that was already there, that was proven.”

Exit Factor’s proven business model immediately stood out. The structured approach to helping business owners build valuable, sellable companies resonated with their own entrepreneurial experience.

A Structured Approach That Fills a Gap in the Market

Jeremy’s experience with business consulting before Exit Factor highlighted a common industry problem: many consultants offer solutions without a clear trajectory. “So often, business consulting, business coaching is a solution in search of a problem,” he notes. “There isn’t really a trajectory.”

What attracted Jeremy to Exit Factor was the clear direction the system provides. The Vortex program—a five-step process with detailed instructions and worksheets—gives franchisees everything they need to guide clients toward their exit goals. “Exit Factor has this trajectory headed towards exit,” Jeremy emphasizes. “Consulting with a clear trajectory is what really makes Exit Factor unique.”

For many business owners, understanding what drives their company’s value can feel like a black box. Exit Factor franchisees help clients identify the top two or three factors that actually impact their business valuation—and more importantly, how to act on those value drivers.

The People Behind the Franchise

For Jodi, the decision to join Exit Factor came down to something fundamental: the people. From the Discovery Day experience to working with the sales and support teams, the personal connection stood out. Learn more about why Exit Factor stands apart.

“What really sealed it for me with Exit Factor was the people,” Jodi shares. “I was always really impressed with each phone call. They were getting to know us personally and getting to be a part of the UFG family.”

That personal approach extends beyond the initial franchise sales process. The Exit Factor team practices what they preach—building genuine relationships with franchisees and maintaining an open-door policy for questions and support.

“They get to know you. They ask about our kids, and we have their personal cell phone numbers we can access and ask questions,” Jodi adds. “The team really practices what they preach. Their goal is for franchisees to be successful, and they do that on a really personal level.”

Training and Ongoing Support That Sets Franchisees Up for Success

Exit Factor’s comprehensive training program prepares franchisees to hit the ground running. Jodi describes Training School as “incredible” and “hugely valuable.”

“You get a lot of information,” Jodi acknowledges, “but then the team is always available. They are very willing to take a phone call. They’re very willing to do communication by email. They’re really quick to respond.”

This accessibility matters. Building a business consulting practice requires ongoing learning, and having a responsive support system helps franchisees navigate challenges as they arise. The amount of support Jodi and Jeremy received impressed them both—and continues to be a resource they rely on.

Who do Exit Factor Franchisees Serve

Through their work in Des Moines, Jodi and Jeremy have developed a clear picture of the business owners who benefit most from Exit Factor’s services. Their ideal clients are typically between 35 and 55 years old, running businesses that generate at least a million dollars in revenue.

“They’re making good money,” Jeremy explains, “and they are also trapped in a business that is a job and not an asset. And they realize it, and they don’t know how to get out of it. That’s our best client.”

This insight speaks to a widespread challenge among successful entrepreneurs. Many business owners pour their time and energy into their companies but find themselves unable to step away. Exit Factor franchisees help these owners transform their businesses from all-consuming jobs into valuable, transferable assets.

Making a Meaningful Impact on Business Owners’ Lives

For Jodi, the most rewarding aspect of owning an Exit Factor franchise is the opportunity to make a genuine difference in clients’ lives.

“What excites me is being able to work with people within their businesses, which they pour so much time and energy into—and a lot of times it’s their whole life,” she shares. “To be able to help them unlock some pieces of the puzzle to make their business more successful, to help them not be chained to their business as well, to give them some freedom that they’re wanting.”

That freedom was often what those business owners envisioned when they first started their companies. Exit Factor franchisees help them recapture that vision and think about the future, instead of feeling stuck in the day-to-day grind.

Is Exit Factor Right for You?

Jodi and Jeremy’s journey from serial entrepreneurs to Exit Factor franchisees demonstrates what’s possible when the right opportunity meets the right people. With a proven system, comprehensive training, and ongoing support, Exit Factor provides everything franchise owners need to build a successful business consulting practice. Explore the Exit Factor franchise opportunity and discover whether this could be your next chapter.

Ready to learn more?

Contact us today to start a conversation about owning an Exit Factor franchise.